Always working, always playing.


Jay O'Neill is the Director of Product and Co-Founder of the New York based design studio, Paradise.

An accomplished product designer, creative director and brand strategist he has worked in-house and been contracted by some of the most successful names in the actions sports and youth lifestyle industries. His extensive knowledge of the internal operations of a product business combined with more recent creative and strategic contracting provide a unique perspective and approach to product and brand strategy and design.

In 2013 he helped launch the fast growing Leader Bag Co. and remains the Director of Product and Design.

He likes movie trailers, the smell of Christmas trees and surfing.


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